TikTok is introducing a fresh option that permits them to reduce the quantity of AI-made content appearing in their streams. This step comes as the platform revealed that it now features more than 1 billion content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global rollout. This shift comes amid a increase in content created by AI, driven by new content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A considerable share of this material is considered low-quality AI content, a label for substandard, mass-produced content that is typically illogical or bizarre.
“We know from our community that a lot of users appreciate content produced via AI tools, including AI artwork to informative clips, and we intend to provide users the ability to adjust the amount of that, depending on their own preferences,” commented a platform representative.
AI on the Platform
The platform disclosed that there are currently 1.3bn videos on its network tagged as made with AI. In total, more than 100 m media items are added to the platform daily, making AI content a limited portion of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the level of AI content they view by using the content preference setting in the application and selecting the AI content topic. Further subjects that can already be modified under the filter encompass politics, style, beauty, and movement.
Platform Guidelines
The platform’s rules oblige users to label convincing AI-made content, and it forbids malicious fake videos of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
In addition, the platform will now attach an AI-generated watermark to content made using its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This action is designed to help prevent users from attempting to evade the disclosure requirement.
AI Literacy Programs
The company is furthermore establishing a two million dollar awareness program for specialists and groups to create educational content about using AI responsibly. This program will assist non-profit groups dedicated to educating computer science.
Platform Protection
The platform has supported its moderation strategy, following controversy over plans to lay off numerous safety staff in Britain. The company is planning to cut hundreds of positions in its content moderation team in its British office, with worker representatives and online safety experts expressing worry that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would remain essential, but AI can safeguard staff by removing the most graphic content ahead of it is viewed by humans. The platform announced a significant reduction in explicit and harmful content seen by human moderators over the past year due to the use of its machine learning processes.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is where a significant AI assistance is making a difference process content quickly.”